Ransbotham’s initial research interests were in security and risk, but that led him to analytics. “By observing detailed, transactional data, we can actually find much more interesting things than we can by lumping them into demographic groups.” And that’s not just demographically, but in their behavior. He’s been at BC for four years, and before that he was at the Georgia Institute of Technology, where he got his PhD in IT management and his BA in chemical engineering.ĭetailed data gives companies “the opportunity to try to figure out the ways that items, such as customers, differ,” he says. That’s according to Sam Ransbotham, an assistant professor at Boston College in the Information Systems department.
Sam Ransbotham, Assistant Professor at Boston Collegeīig data gets all the press these days, but as important - and perhaps even more important - is detailed data.
